Crafting an Attitude

I want her to wear my shirts!

The more I dream up concepts, the more I lean towards being video game inspired shirts for alpha male types... with an edge. Allow me to explain...


It's very important to craft a voice for your brand, and in our case, an attitude. I know I've said I wanted us to make cool, interesting video game inspired concepts with cross over appeal. However, I think to stand our, having an edge with video game inspiration is an effective tool. Our artists have access to our ideas via our "artist only concept page".


Hints towards sexuality and a "fuck you" attitude shouldn't be feared. In fact, it was our mission to be fearlessly artistic - as long as it evokes the right emotion to our customer. One of pride of our brand and maybe even inspiration to do something better. I wouldn't allow us to go grossly over the edge, but a good balance is key!